From Tokyo's pore-blurring secrets to New York's glass skin obsessions. We tracked the global charts to reveal the #1 K-Beauty best-sellers of 2025

Does your skin break out exactly one week before your period? It’s not just 'bad luck'. We explain the 'sticky honey' effect caused by hormonal shifts and share a scientist-approved 4-step routine to keep your skin clear all month long.

"Après-Ski" isn't just about cheese fondue—it's about saving your skin from the harsh alpine elements. Discover why high altitude destroys your skin barrier and meet the scientifically curated 4-step K-Beauty ritual designed to bring it back to life.

Swiss tap water is great for drinking but harsh on your skin due to high mineral content (Kalk). If your skin feels tight after washing, the "Korean patting method" might be the problem. Discover why a "Wiping Toner" is mandatory in Switzerland and the simple 2-step routine to fix your dry skin.

Think sunscreen is sticky, thick, and gross? Think again. Discover why K-Beauty SPF is going viral globally and meet the top 3 'Holy Grail' sunscreens that feel just like your favorite moisturizer. Say goodbye to white cast forever!

New to vitamin A? This beginner-friendly guide explains retinol in plain language—what it does, how to avoid irritation, and when to expect results. We compare retinol vs retinal, share no-stress night routines by skin type, and recommend gentle starters: COSRX The Retinol 0.1 Cream, Some By Mi Retinol Eye Cream, and Some By Mi Retinol Reactivating Serum. Bonus: our discounted Retinol Beginning Package with a free cleansing balm sample and pouch.

KKUMIDA is a bridge between the innovation of Korean skincare and your daily routine here in Switzerland.

K-Beauty isn’t a 10-step rulebook—it’s a gentle, science-driven philosophy. Learn the pillars, bust the myth, and start a simple routine that fits you.

Toner, essence, serum, ampoule—made simple. Start from your 3-step base, pick the right ‘specialist,’ and layer thinnest → thickest.

Too tired for 10 steps? Do our minimalist K-Beauty plan: cleanse, treat, moisturize in 3 minutes—gentle, effective, done.

Oil on oily skin? Yes. Emulsifying balms & oils melt SPF, makeup, and sebum—no residue. See our top picks and step-by-step use.

Peptides in 2025 K-Beauty—what they are, how delivery works, who benefits, plus shop-ready picks.