Is this product cruelty-free?
Yes—everything we sell is cruelty-free.
We never sell products tested on animals. Vegan options are clearly tagged “Vegan” (cruelty-free ≠ automatically vegan).
What are the KKUMIDA SIX?
Our six tags help you choose fast: Alcohol-Free, Fragrance-Free, Pregnancy-Friendly*, Clean Ingredients, Vegan, and Dermatologist-Tested.
Always patch test.
*If you're pregnant or breastfeeding, please consult your physician first.
Read the full guide → Meet the Six
Are your products 100% authentic?
100% authentic products—brand-new, sealed, and traceable to official sources. We source directly from authorized channels. If anything feels off, contact us and we’ll make it right.
How do I use & layer this?
AM: Cleanse (wake-up wash) → Tone/Mist (quick sip) → Treat (essence/serum) → Moisturize (seal) → SPF (don’t skip!).
PM: Cleanse (remove day & SPF) → Treat → Moisturize. Masks · Devices
New to K-Beauty? Go 'thin → thick': watery → gel → cream → sunscreen.
Caution: Avoid using strong acids with retinoids on the same night.
More: Layering guide → /pages/how-to-layer