Everyone knows the global bestsellers. But in Korea, there are "Cult Favorites"—brands that don't spend millions on flashy marketing but are worshipped by skincare experts for their ingredients and performance.
At KKUMIDA, our mission is to filter out the noise and bring you true quality. Today, we are spotlighting 3 hidden gems that deserve a permanent spot on your vanity.
1. Abib: The Pursuit of Perfection
"Abib" stands for "the first month," symbolizing a striving for purity and perfection. This brand is a minimalist's dream. They focus relentlessly on texture and absorption, ensuring that products don't just sit on top of your skin but become part of it.
If you love clean packaging and innovative textures (like their famous Gummy masks or Jelly formulations), Abib is your new obsession.
Forget ordinary lip balms. This is a "Glazed Jelly" mask packed with PDRN (Salmon DNA) and Collagen. It melts onto your lips to repair cracks and volumize overnight.
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2. Benton: The Clean Beauty Pioneer
Before "Clean Beauty" was a trend, there was Benton. Inspired by the movie "The Curious Case of Benjamin Button," their philosophy is to turn back your skin's time with healthy, natural ingredients.
They are famous for avoiding harmful chemicals and using unique, high-performance ingredients like Bee Venom and Fermentation extracts. If you have sensitive skin but want potent anti-aging results, Benton is the answer.
A legendary cult classic. It combines the healing power of Snail Mucin with the anti-inflammatory benefits of Bee Venom. It's a miracle worker for troubled, acne-prone, or sensitive skin.
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3. Pyunkang Yul: Medicine for the Skin
Pyunkang Yul was developed by the renowned Pyunkang Oriental Medicine Clinic in Korea, famous for treating atopic skin disorders. Their philosophy is simple: "Less is More."
They remove all unnecessary fragrances, colors, and texture enhancers. What remains is pure, medicinal-grade skincare that focuses solely on balance and temperature regulation of the skin.
This is not water. It is 91.3% Milk Vetch Root Extract. It has a unique, cushiony texture that hydrates deeply without irritation. It is the ultimate "Holy Grail" for anyone with a compromised skin barrier.
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True luxury isn't about the price tag—it's about the ingredients. Experience these hidden gems exclusively at KKUMIDA.
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