DESCRIPTION  

Highlights

  • Alcohol-free
  • Pregnancy-friendly
  • Vegan
  • Dermatologically tested

Benefits

  • Promotes Hair Thickness & Growth
  • Strengthens Weak Roots
  • Deeply Cleanses Scalp Buildup
  • Soothes Itchy & Flaky Scalp
  • Adds Volume to Flat Hair

Best For

  • Hair Thinning & Loss
  • Weak, Brittle Hair
  • Oily & Congested Scalp
  • Sensitive Scalp

How to Use

  1. Thoroughly wet your hair and scalp with warm water.
  2. Massage a generous amount into the scalp to create a rich lather.
  3. Leave on for 3 minutes to allow the active ingredients to absorb, then rinse thoroughly.
Routine Order:
Scalp Scrub Annurcatin Shampoo Treatment / Conditioner Scalp Tonic Hair Oil

Texture & Finish

Texture: Dense, refreshing gel that foams into a rich, purifying lather

Finish: Squeaky clean scalp and bouncy, volumized roots (Without stripping moisture)

Key Ingredients

Annurca Apple Extract (Annurcatin), Salicylic Acid, Panthenol, Biotin

What it is & why it works  

What it is: A potent, vegan hair-loss relief shampoo formulated with Annurcatin (Annurca Apple Extract) to deeply cleanse the scalp and stimulate healthier, thicker hair growth.
Why it works: Annurca apples are renowned for their exceptionally high concentration of Procyanidin B2, an antioxidant scientifically proven to stimulate hair follicles and extend the hair growth phase. Combined with scalp-purifying ingredients like Salicylic Acid to clear blocked pores, and Panthenol and Biotin to fortify brittle strands, this shampoo transforms a compromised, thinning scalp environment into a healthy foundation for robust, volumized hair.

Full ingredients  

Water, Disodium Laureth Sulfosuccinate, Sodium Cocoyl Isethionate, Cocamide MIPA, Lauryl Hydroxysultaine, Lauryl Glucoside, Lauryl Betaine, Butylene Glycol, 1,2-Hexanediol, Caffeine, Fragrance, Sodium Chloride, Coconut Acid, Climbazole, Polyquaternium-10, Xylitylglucoside, Anhydroxylitol, Maltitol, Xylitol, Pelvetia Canaliculata Extract, Sodium Isethionate, Ethylhexylglycerin, Niacinamide, Glycerin, Malus Domestica Fruit Extract, Biotin, Glycine, Glutamic Acid, Glutamine, Lysine, Leucine, Methionine, Valine, Serine, Cysteine, Asparagine, Aspartic Acid, Isoleucine, Alanine, Arginine, Ornithine, Carnitine, Tyrosine, Threonine, Tryptophan, Phenylalanine, Proline, Histidine, Wheat Gluten, Caprylyl Glycol, Citric Acid, Methylpropanediol, Sodium Benzoate, Disodium EDTA, Sodium Citrate, Benzoic Acid, Linalool, Limonene, Citronellol, Alpha-Isomethyl Ionone, Geraniol, Coumarin, Hexyl Cinnamal, Anukatin 20,000

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Bottle of moev product with red apples on a white background
Moev shampoo bottle with pump on a white background
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Shampoo bottle with red pump labeled 'moev' on a white background
Bottle of moev product with red apples on a white background
Moev shampoo bottle with pump on a white background
Advertisement for Annurcatin with a hand holding an apple on a red background
Shampoo bottle labeled 'moev' with apples and text on a light background
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Moev

MOEV Annurcatin Shampoo

CHF 29.99
Duties and taxes included. Shipping calculated at checkout.
Volume : 525 ml
Quantity

  • Dispatched in 24h

  • 14-Day return policy

  • Free Samples
Social :

Revitalize your roots and combat hair thinning with this vegan, Annurca apple-infused shampoo designed to strengthen, purify, and volumize weak hair.

Bundles

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Trust & Transparency

Is this product cruelty-free?  

Animal testing for cosmetics has been banned in the EU since 2013 and in Korea since 2017, and every product we stock is sold in line with European cosmetics law. Where a brand also holds an independent certification such as Leaping Bunny or PETA, you will find the logo on the pack.

Cruelty-free is not the same as vegan. For formulas without animal-derived ingredients, look for our Vegan tag.

What are the KKUMIDA SIX?  

Six tags that show at a glance what a formula leaves out and how it was checked: Alcohol-Free, Fragrance-Free, Pregnancy-Friendly*, Clean Ingredients, Vegan, Dermatologically-Tested. You will see them on product pages, and you can filter any collection by them.

*Always patch test first. If you are pregnant or breastfeeding, check with your doctor before adding anything new.
What each tag means →

Is everything 100% authentic?  

Yes. We buy only from the brands themselves or their authorised distributors, never from resellers or marketplaces. Every product arrives sealed with its original Korean batch code and ships from our own warehouse in Switzerland or Austria. If anything looks or feels different from what you know, email us a photo and we will make it right.

Where does this fit in my routine?  

For skincare, layer from the thinnest texture to the thickest.

Morning
Cleanser → Toner → Serum or ampoule → Eye cream → Moisturiser → SPF, every day, winter included

Evening
Oil cleanser → Water cleanser → Toner → Mask or device, 2 to 3 times a week → Serum or ampoule → Eye cream → Moisturiser

Use strong acids (AHA, BHA, PHA, peels) and retinoids on different nights, and add one new active at a time. For hair, body and makeup, follow the directions on the pack.

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FSC® certified eco packaging

We use FSC-certified boxes and recycled materials and minimize plastic so your order is kinder to the planet.

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KKUMIDA only carries brands that do not test on animals. Every product is cruelty free.

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Guaranteed authentic

Sourced through official brand channels and authorized distributors.

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Dispatched in 24h

Order on a working day and your parcel leaves within 24 hours.