DESCRIPTION  

Highlights

  • Pregnancy-friendly
  • Dermatologically tested

Why This Bundle

Fine, thinning hair needs volume at the root and strength along the length, and MOEV's Annurcatin line is built around one ingredient that helps both. Annurcatin, extracted from the Annurca apple of southern Italy, is rich in procyanidin B2, studied for its effect on hair density and keratin production. This duo is the shampoo that delivers it to the scalp daily and the treatment that fortifies the lengths with keratin and ceramide a few times a week. Pregnancy-friendly and dermatologically tested.

Benefits

  • Annurca Apple Extract for Fuller-Looking Hair
  • Supports Hair Density & Keratin Production
  • Strengthens Fine, Fragile Lengths
  • Adds Volume Without Weight
  • Pregnancy-Friendly & Dermatologically Tested

Best For

  • Fine or Thinning Hair
  • Hair Loss & Lack of Density
  • Fragile, Breakage-Prone Hair
  • Flat Hair That Needs Volume

What's Included

Step 1 · Shampoo: MOEV Annurcatin Shampoo (525ml)

Step 2 · Treatment: MOEV Annurcatin Hair Treatment (200ml)

How to Use

  1. Massage Annurcatin Shampoo into wet scalp for 1–2 minutes, lather through hair, and rinse.
  2. 2–3 times a week: apply Annurcatin Hair Treatment to mid-lengths and ends, leave 3–5 minutes, rinse.
  3. Towel-dry and style as usual.
Hair Routine Order:
Shampoo Treatment (2–3×/wk) Rinse Towel Dry Style

Key Ingredients

Annurcatin (Annurca Apple Extract), Biotin, Panthenol, Hydrolyzed Keratin, Ceramide

How to use  

1. Wet hair thoroughly. Massage MOEV Annurcatin Shampoo into the scalp with your fingertips for 1–2 minutes, then work through the lengths and rinse well. Use daily or every wash.
2. 2–3 times a week: after shampooing, squeeze out excess water and apply MOEV Annurcatin Hair Treatment to the mid-lengths and ends, avoiding the scalp. Leave for 3–5 minutes.
3. Rinse thoroughly, towel-dry, and style as usual.
Tip: For extra volume, apply the treatment only from the ears down so the roots stay light.

What it is & why it works  

What it is: A two-step MOEV hair set for fine, thinning hair: Annurcatin Shampoo (525ml) and Annurcatin Hair Treatment (200ml).
Why it works: Procyanidin B2, the active compound in Annurca apple extract, has been studied for its ability to promote keratin production in the hair follicle and increase hair density, which is why MOEV built the line around it. The shampoo puts it in contact with the scalp every wash, alongside biotin and panthenol that support healthy growth and add body. The treatment then strengthens what grows: hydrolyzed keratin fills gaps in the hair fibre and ceramide seals the cuticle, so fine strands are less prone to the breakage that makes hair look thinner than it is. Density at the root, strength along the length, and hair that looks fuller from both.

Skip to product information
MOEV Annurcatin Duo: Annurcatin Shampoo + Annurcatin Hair Treatment
MOEV Annurcatin Duo: Annurcatin Shampoo + Annurcatin Hair Treatment - what's included
MOEV Annurcatin Duo: Annurcatin Shampoo + Annurcatin Hair Treatment - routine order
MOEV Annurcatin Duo: Annurcatin Shampoo + Annurcatin Hair Treatment - benefits

MOEV Annurcatin Duo: Annurcatin Shampoo + Annurcatin Hair Treatment

CHF 46.99 CHF 49.98
Duties and taxes included. Shipping calculated at checkout.
Quantity
  • Dispatched in 24h

  • 14-Day return policy

  • Free Samples

Social :

MOEV's Annurca-apple shampoo and treatment for fine, thinning hair.

Full Ingredients
MOEV Annurcatin Shampoo

Water, Disodium Laureth Sulfosuccinate, Sodium Cocoyl Isethionate, Cocamide MIPA, Lauryl Hydroxysultaine, Lauryl Glucoside, Lauryl Betaine, Butylene Glycol, 1,2-Hexanediol, Caffeine, Fragrance, Sodium Chloride, Coconut Acid, Climbazole, Polyquaternium-10, Xylitylglucoside, Anhydroxylitol, Maltitol, Xylitol, Pelvetia Canaliculata Extract, Sodium Isethionate, Ethylhexylglycerin, Niacinamide, Glycerin, Malus Domestica Fruit Extract, Biotin, Glycine, Glutamic Acid, Glutamine, Lysine, Leucine, Methionine, Valine, Serine, Cysteine, Asparagine, Aspartic Acid, Isoleucine, Alanine, Arginine, Ornithine, Carnitine, Tyrosine, Threonine, Tryptophan, Phenylalanine, Proline, Histidine, Wheat Gluten, Caprylyl Glycol, Citric Acid, Methylpropanediol, Sodium Benzoate, Disodium EDTA, Sodium Citrate, Benzoic Acid, Linalool, Limonene, Citronellol, Alpha-Isomethyl Ionone, Geraniol, Coumarin, Hexyl Cinnamal, Anukatin 20,000

MOEV Annurcatin Hair Treatment

Glycerin, Water (Aqua), Myristyl Alcohol, Cetyl Ethylhexanoate, Behentrimonium Chloride, Fragrance (Parfum), 1,2-Hexanediol, Caffeine, Isopropyl Alcohol, Polyquaternium-7, Butylene Glycol, Niacinamide, Tocopheryl Acetate, Camellia Sinensis Seed Oil, Camellia Japonica Seed Oil, Macadamia Ternifolia Seed Oil, Argania Spinosa Kernel Oil, Olea Europaea (Olive) Fruit Oil, Vitis Vinifera (Grape) Seed Oil, Simmondsia Chinensis (Jojoba) Seed Oil, Triticum Vulgare (Wheat) Gluten, Pyrus Malus (Apple) Fruit Extract, Biotin, Glycine, Glutamic Acid, Glutamine, Lysine, Leucine, Methionine, Valine, Serine, Cysteine, Asparagine, Aspartic Acid, Isoleucine, Alanine, Arginine, Ornithine, Carnitine, Tyrosine, Threonine, Tryptophan, Phenylalanine, Proline, Histidine, Caprylyl Glycol, Hydrogenated Lecithin, Ceramide NP, Hydrolyzed Silk, Hydrolyzed Keratin, Hydrolyzed Collagen, Hydrolyzed Soy Protein, Hydrolyzed Oat Protein, Hydrolyzed Wheat Protein, Ethylhexylglycerin, Disodium Edta, Sodium Benzoate, Dipropylene Glycol, Benzoic Acid, Linalool, Limonene, Benzyl Benzoate, Benzyl Salicylate, Citral, Citronellol, Alpha-Isomethyl Ionone, Geraniol, Coumarin, Hexyl Cinnamal

Trust & Transparency

Is this product cruelty-free?  

Animal testing for cosmetics has been banned in the EU since 2013 and in Korea since 2017, and every product we stock is sold in line with European cosmetics law. Where a brand also holds an independent certification such as Leaping Bunny or PETA, you will find the logo on the pack.

Cruelty-free is not the same as vegan. For formulas without animal-derived ingredients, look for our Vegan tag.

What are the KKUMIDA SIX?  

Six tags that show at a glance what a formula leaves out and how it was checked: Alcohol-Free, Fragrance-Free, Pregnancy-Friendly*, Clean Ingredients, Vegan, Dermatologically-Tested. You will see them on product pages, and you can filter any collection by them.

*Always patch test first. If you are pregnant or breastfeeding, check with your doctor before adding anything new.
What each tag means →

Is everything 100% authentic?  

Yes. We buy only from the brands themselves or their authorised distributors, never from resellers or marketplaces. Every product arrives sealed with its original Korean batch code and ships from our own warehouse in Switzerland or Austria. If anything looks or feels different from what you know, email us a photo and we will make it right.

Where does this fit in my routine?  

For skincare, layer from the thinnest texture to the thickest.

Morning
Cleanser → Toner → Serum or ampoule → Eye cream → Moisturiser → SPF, every day, winter included

Evening
Oil cleanser → Water cleanser → Toner → Mask or device, 2 to 3 times a week → Serum or ampoule → Eye cream → Moisturiser

Use strong acids (AHA, BHA, PHA, peels) and retinoids on different nights, and add one new active at a time. For hair, body and makeup, follow the directions on the pack.

MOEV Annurcatin Duo: Annurcatin Shampoo + Annurcatin Hair Treatment

Recently viewed

The KKUMIDA Promise

FSC logo with a black leaf design on a white background

FSC® certified eco packaging

We use FSC-certified boxes and recycled materials and minimize plastic so your order is kinder to the planet.

Black silhouette of a rabbit with a check mark on a white background

100% cruelty free selection

KKUMIDA only carries brands that do not test on animals. Every product is cruelty free.

Shield icon with a checkmark on a white background

Guaranteed authentic

Sourced through official brand channels and authorized distributors.

Black clock icon on a white background

Dispatched in 24h

Order on a working day and your parcel leaves within 24 hours.