DESCRIPTION  

Highlights

  • Pregnancy-friendly
  • Clean ingredients
  • Dermatologically tested

Benefits

  • Deeply Nourishes & Repairs
  • Strengthens Hair Follicles
  • Smooths Frizz & Tangles
  • Adds Healthy Volume & Shine
  • Safe for Scalp Application

Best For

  • Thinning Hair & Hair Loss
  • Weak & Brittle Strands
  • Dry & Damaged Ends
  • Sensitive Scalps

How to Use

  1. After shampooing, squeeze excess water from your hair.
  2. Apply a generous amount directly to the scalp and through the lengths of your hair.
  3. Leave on for 3-5 minutes, then rinse thoroughly with lukewarm water.
Routine Order:
Scalp Scrub Shampoo Hair Treatment Scalp Tonic Hair Oil

Texture & Finish

Texture: Rich, creamy formula that spreads easily without feeling heavy

Finish: Silky, detangled, and volumized (Leaves no greasy buildup on the scalp)

Key Ingredients

Annurca Apple Extract (Annurcatin), Panthenol, Hydrolyzed Proteins, Plant-derived Oils

What it is & why it works  

What it is: A highly nourishing, silicone-free hair treatment infused with Annurca Apple Extract designed to repair damaged lengths while safely conditioning the scalp.
Why it works: Most traditional conditioners contain heavy silicones that can clog scalp pores and exacerbate hair loss. This clean, pregnancy-friendly treatment is formulated to be safely massaged directly into the scalp. It leverages the power of Annurcatin (rich in Procyanidin B2) to stimulate hair follicles, while hydrolyzed proteins and panthenol rebuild the hair shaft from within. The result is deeply repaired, silky-smooth hair with a noticeable boost in root volume and strength.

Full ingredients  

Glycerin, Water (Aqua), Myristyl Alcohol, Cetyl Ethylhexanoate, Behentrimonium Chloride, Fragrance (Parfum), 1,2-Hexanediol, Caffeine, Isopropyl Alcohol, Polyquaternium-7, Butylene Glycol, Niacinamide, Tocopheryl Acetate, Camellia Sinensis Seed Oil, Camellia Japonica Seed Oil, Macadamia Ternifolia Seed Oil, Argania Spinosa Kernel Oil, Olea Europaea (Olive) Fruit Oil, Vitis Vinifera (Grape) Seed Oil, Simmondsia Chinensis (Jojoba) Seed Oil, Triticum Vulgare (Wheat) Gluten, Pyrus Malus (Apple) Fruit Extract, Biotin, Glycine, Glutamic Acid, Glutamine, Lysine, Leucine, Methionine, Valine, Serine, Cysteine, Asparagine, Aspartic Acid, Isoleucine, Alanine, Arginine, Ornithine, Carnitine, Tyrosine, Threonine, Tryptophan, Phenylalanine, Proline, Histidine, Caprylyl Glycol, Hydrogenated Lecithin, Ceramide NP, Hydrolyzed Silk, Hydrolyzed Keratin, Hydrolyzed Collagen, Hydrolyzed Soy Protein, Hydrolyzed Oat Protein, Hydrolyzed Wheat Protein, Ethylhexylglycerin, Disodium Edta, Sodium Benzoate, Dipropylene Glycol, Benzoic Acid, Linalool, Limonene, Benzyl Benzoate, Benzyl Salicylate, Citral, Citronellol, Alpha-Isomethyl Ionone, Geraniol, Coumarin, Hexyl Cinnamal

Skip to product information
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Red and beige treatment bottles with a white cream being squeezed out on a white background
moev hair treatment tube with an apple on a white background
Moev hair treatment products with 'Before' and 'After' hair texture comparison on a white background.
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Advertisement for Annurcatin with a hand holding an apple on a red background
Moev product description on a red background with icons and text.
A bottle of Moev Annurcatin Treatment in white background
Red and beige treatment bottles with a white cream being squeezed out on a white background
moev hair treatment tube with an apple on a white background
Moev hair treatment products with 'Before' and 'After' hair texture comparison on a white background.
Tube of moev cream on a wooden stump with apples and flowers on a white background
Advertisement for Annurcatin with a hand holding an apple on a red background
Moev product description on a red background with icons and text.
Moev

MOEV Annurcatin Hair Treatment

CHF 19.99
Duties and taxes included. Shipping calculated at checkout.
Volume : 200 g
Quantity

  • Dispatched in 24h

  • 14-Day return policy

  • Free Samples
Social :

Revive thinning, damaged hair with this clean, scalp-safe treatment that deeply nourishes the lengths and strengthens roots with Annurca Apple extract.

Bundles

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The same product, with the steps that go around it.

Trust & Transparency

Is this product cruelty-free?  

Animal testing for cosmetics has been banned in the EU since 2013 and in Korea since 2017, and every product we stock is sold in line with European cosmetics law. Where a brand also holds an independent certification such as Leaping Bunny or PETA, you will find the logo on the pack.

Cruelty-free is not the same as vegan. For formulas without animal-derived ingredients, look for our Vegan tag.

What are the KKUMIDA SIX?  

Six tags that show at a glance what a formula leaves out and how it was checked: Alcohol-Free, Fragrance-Free, Pregnancy-Friendly*, Clean Ingredients, Vegan, Dermatologically-Tested. You will see them on product pages, and you can filter any collection by them.

*Always patch test first. If you are pregnant or breastfeeding, check with your doctor before adding anything new.
What each tag means →

Is everything 100% authentic?  

Yes. We buy only from the brands themselves or their authorised distributors, never from resellers or marketplaces. Every product arrives sealed with its original Korean batch code and ships from our own warehouse in Switzerland or Austria. If anything looks or feels different from what you know, email us a photo and we will make it right.

Where does this fit in my routine?  

For skincare, layer from the thinnest texture to the thickest.

Morning
Cleanser → Toner → Serum or ampoule → Eye cream → Moisturiser → SPF, every day, winter included

Evening
Oil cleanser → Water cleanser → Toner → Mask or device, 2 to 3 times a week → Serum or ampoule → Eye cream → Moisturiser

Use strong acids (AHA, BHA, PHA, peels) and retinoids on different nights, and add one new active at a time. For hair, body and makeup, follow the directions on the pack.

A bottle of Moev Annurcatin Treatment in white background

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The KKUMIDA Promise

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FSC® certified eco packaging

We use FSC-certified boxes and recycled materials and minimize plastic so your order is kinder to the planet.

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100% cruelty free selection

KKUMIDA only carries brands that do not test on animals. Every product is cruelty free.

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Guaranteed authentic

Sourced through official brand channels and authorized distributors.

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Dispatched in 24h

Order on a working day and your parcel leaves within 24 hours.