DESCRIPTION  

Highlights

  • Fragrance-free
  • Alcohol-free
  • Pregnancy-friendly
  • Clean ingredients
  • Vegan
  • Dermatologically tested

Benefits

  • Fades Dark Spots & Pigmentation
  • Illuminates Dull, Tired Skin
  • Evens Out Skin Tone
  • Provides Deep, Soothing Hydration
  • Leaves a Clear, Radiant Glow

Best For

  • Dark Spots & Hyperpigmentation
  • Dullness & Lack of Radiance
  • Uneven Skin Tone
  • All Skin Types

How to Use

  1. After cleansing and applying your toner, dispense 2-3 drops of the serum.
  2. Smooth evenly over your face and neck.
  3. Pat gently into the skin until fully absorbed, then follow with moisturizer.
Routine Order:
Cleanser Toner Glow Deep Serum Moisturizer Sunscreen (AM)

Texture & Finish

Texture: Lightweight, watery serum that spreads easily

Finish: Fresh, dewy, and perfectly absorbed (Never feels sticky or heavy)

Key Ingredients

Rice Bran Water (68%), Alpha-Arbutin (2%), Niacinamide, Glycerin

What it is & why it works  

What it is: A lightweight, highly effective brightening serum formulated with Hanbang (traditional Korean herbal medicine) ingredients to target hyperpigmentation and uneven skin tone.
Why it works: During the Joseon Dynasty, rice bran water was known as "Beauty Water" and was used to achieve beautiful, clear skin. This serum contains a massive 68% Rice Bran Water, rich in amino acids and minerals, to deeply moisturize and illuminate the complexion. It is supercharged with 2% Alpha-Arbutin, a powerful, clinically proven active ingredient that actively inhibits melanin production to fade existing dark spots, melasma, and post-acne marks safely and effectively.

Full ingredients  

Oryza Sativa (Rice) Bran Water, Water, Glycerin, Butylene Glycol, 1,2-Hexanediol, Dipropylene Glycol, Alpha-Arbutin, Niacinamide, Methyl Gluceth-20, Panthenol, Polyglycerin-3, Trehalose, Glyceryl Glucoside, Hydrolyzed Jojoba Esters, Hydroxyethyl Acrylate/Sodium Acryloyldimethyl Taurate Copolymer, Ethylhexylglycerin, Hydroxyethylcellulose, Xanthan Gum, Acrylates/C10-30 Alkyl Acrylate Crosspolymer, Arginine, Disodium Edta, Sorbitan Isostearate, Glucose, Coix Lacryma-Jobi Ma-Yuen Seed Extract, Coptis Japonica Root Extract, Glycine Soja (Soybean) Seed Extract, Hordeum Distichon (Barley) Extract, Oryza Sativa (Rice) Extract, Sesamum Indicum (Sesame) Seed Extract, Triticum Vulgare (Wheat) Seed Extract, Vigna Radiata Seed Extract, Zea Mays (Corn) Kernel Extract

Skip to product information
Skincare serum bottle with dropper on a white background, labeled '2x Size 60 ML'.
Close-up of a woman applying Beauty of Joseon Glow Deep Serum : Rice + Alpha-Arbutin to her face.
Glass bottle with a droplet of liquid on a light beige background
Person holding a dropper with clear liquid on a neutral background
Applying Beauty of Joseon Glow Deep Serum : Rice + Alpha-Arbutin
Beauty of Joseon Glow Deep Serum : Rice + Alpha-Arbutin bottle with a label on a white background
Skincare serum bottle with dropper on a white background, labeled '2x Size 60 ML'.
Close-up of a woman applying Beauty of Joseon Glow Deep Serum : Rice + Alpha-Arbutin to her face.
Glass bottle with a droplet of liquid on a light beige background
Person holding a dropper with clear liquid on a neutral background
Applying Beauty of Joseon Glow Deep Serum : Rice + Alpha-Arbutin
Beauty of Joseon Glow Deep Serum : Rice + Alpha-Arbutin bottle with a label on a white background
Beauty of Joseon

Beauty of Joseon Glow Deep Serum : Rice + Alpha-Arbutin

CHF 23.99 CHF 28.00
Duties and taxes included. Shipping calculated at checkout.
Volume : 60 ml
Quantity

  • Dispatched in 24h

  • 14-Day return policy

  • Free Samples
Social :

Target stubborn dark spots and revive dull skin with this brightening serum powered by traditional Rice Bran Water and potent Alpha-Arbutin.

Bundles

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Trust & Transparency

Is this product cruelty-free?  

Animal testing for cosmetics has been banned in the EU since 2013 and in Korea since 2017, and every product we stock is sold in line with European cosmetics law. Where a brand also holds an independent certification such as Leaping Bunny or PETA, you will find the logo on the pack.

Cruelty-free is not the same as vegan. For formulas without animal-derived ingredients, look for our Vegan tag.

What are the KKUMIDA SIX?  

Six tags that show at a glance what a formula leaves out and how it was checked: Alcohol-Free, Fragrance-Free, Pregnancy-Friendly*, Clean Ingredients, Vegan, Dermatologically-Tested. You will see them on product pages, and you can filter any collection by them.

*Always patch test first. If you are pregnant or breastfeeding, check with your doctor before adding anything new.
What each tag means →

Is everything 100% authentic?  

Yes. We buy only from the brands themselves or their authorised distributors, never from resellers or marketplaces. Every product arrives sealed with its original Korean batch code and ships from our own warehouse in Switzerland or Austria. If anything looks or feels different from what you know, email us a photo and we will make it right.

Where does this fit in my routine?  

For skincare, layer from the thinnest texture to the thickest.

Morning
Cleanser → Toner → Serum or ampoule → Eye cream → Moisturiser → SPF, every day, winter included

Evening
Oil cleanser → Water cleanser → Toner → Mask or device, 2 to 3 times a week → Serum or ampoule → Eye cream → Moisturiser

Use strong acids (AHA, BHA, PHA, peels) and retinoids on different nights, and add one new active at a time. For hair, body and makeup, follow the directions on the pack.

Skincare serum bottle with dropper on a white background, labeled '2x Size 60 ML'.

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