Texture: Lightweight watery serum with a natural pale-green tint
Finish: Non-sticky, hydrated glow, fast-absorbing
Azelaic Acid (10%), Hyaluronic Acid Complex, Panthenol (B5), Centella Asiatica
What it is: A clinically-balanced 10% Azelaic Acid serum buffered with Hyaluronic Acid and Centella Asiatica to deliver dermatologist-loved Azelaic benefits without the typical irritation.Why it works: Azelaic Acid 10% is one of the most well-studied multitaskers in dermatology — it visibly calms redness, fades post-acne dark marks, refines texture, and gently regulates sebum, all in one. Hyaluronic Acid Complex and Panthenol counter dryness while Centella soothes flare-ups, so even sensitive and rosacea-prone skin can use it daily. The watery serum sinks in quickly without pilling under SPF or makeup.
Water, Azelaic Acid, Propylene Glycol, Sodium Hydroxide, Dipropylene Glycol, 1,2-Hexanediol, Panthenol, Hydroxyethylcellulose, Betaine Salicylate, Glycerin, Biosaccharide Gum-1, Ethylhexylglycerin, Allantoin, Dipotassium Glycyrrhizate, Melia Azadirachta Leaf Extract, Camellia Sinensis Leaf Water, Sodium Hyaluronate, Melia Azadirachta Flower Extract, Niacinamide, Aloe Barbadensis Leaf Juice, Beta-Glucan, Centella Asiatica Extract, Centella Asiatica Leaf Extract, Centella Asiatica Root Extract, Madecassoside, Asiaticoside, Asiatic Acid, Madecassic Acid, Squalane, Zinc PCA, Butylene Glycol, Pentylene Glycol, Caprylyl/Capryl Glucoside, Hydrogenated Lecithin, Ceramide NP
Bundles
The same product, with the steps that go around it.
Animal testing for cosmetics has been banned in the EU since 2013 and in Korea since 2017, and every product we stock is sold in line with European cosmetics law. Where a brand also holds an independent certification such as Leaping Bunny or PETA, you will find the logo on the pack.
Cruelty-free is not the same as vegan. For formulas without animal-derived ingredients, look for our Vegan tag.
Six tags that show at a glance what a formula leaves out and how it was checked: Alcohol-Free, Fragrance-Free, Pregnancy-Friendly*, Clean Ingredients, Vegan, Dermatologically-Tested. You will see them on product pages, and you can filter any collection by them.
*Always patch test first. If you are pregnant or breastfeeding, check with your doctor before adding anything new.
What each tag means →
Yes. We buy only from the brands themselves or their authorised distributors, never from resellers or marketplaces. Every product arrives sealed with its original Korean batch code and ships from our own warehouse in Switzerland or Austria. If anything looks or feels different from what you know, email us a photo and we will make it right.
For skincare, layer from the thinnest texture to the thickest.
Morning
Cleanser → Toner → Serum or ampoule → Eye cream → Moisturiser → SPF, every day, winter included
Evening
Oil cleanser → Water cleanser → Toner → Mask or device, 2 to 3 times a week → Serum or ampoule → Eye cream → Moisturiser
Use strong acids (AHA, BHA, PHA, peels) and retinoids on different nights, and add one new active at a time. For hair, body and makeup, follow the directions on the pack.
The KKUMIDA Promise
