DESCRIZIONE  

Highlights

  • Fragrance-free
  • Alcohol-free
  • Pregnancy-friendly
  • Clean ingredients
  • Vegan
  • Dermatologically tested

Benefits

  • Fades Dark Spots & Pigmentation
  • Illuminates Dull, Tired Skin
  • Evens Out Skin Tone
  • Provides Deep, Soothing Hydration
  • Leaves a Clear, Radiant Glow

Best For

  • Dark Spots & Hyperpigmentation
  • Dullness & Lack of Radiance
  • Uneven Skin Tone
  • All Skin Types

How to Use

  1. After cleansing and applying your toner, dispense 2-3 drops of the serum.
  2. Smooth evenly over your face and neck.
  3. Pat gently into the skin until fully absorbed, then follow with moisturizer.
Routine Order:
Cleanser Toner Glow Deep Serum Moisturizer Sunscreen (AM)

Texture & Finish

Texture: Lightweight, watery serum that spreads easily

Finish: Fresh, dewy, and perfectly absorbed (Never feels sticky or heavy)

Key Ingredients

Rice Bran Water (68%), Alpha-Arbutin (2%), Niacinamide, Glycerin

How to use  

1. Can be used daily in both your morning and evening routines.
2. After cleansing and applying your toner, dispense 2-3 drops of the serum onto your fingertips.
3. Smooth evenly across your face and neck, focusing on areas with hyperpigmentation.
4. Gently pat the skin to enhance absorption.
5. Pro Tip: For the absolute best brightening results, use consistently every day and always follow up with a broad-spectrum sunscreen in your morning routine to prevent new dark spots from forming.

What it is & why it works  

What it is: A lightweight, highly effective brightening serum formulated with Hanbang (traditional Korean herbal medicine) ingredients to target hyperpigmentation and uneven skin tone.
Why it works: During the Joseon Dynasty, rice bran water was known as "Beauty Water" and was used to achieve beautiful, clear skin. This serum contains a massive 68% Rice Bran Water, rich in amino acids and minerals, to deeply moisturize and illuminate the complexion. It is supercharged with 2% Alpha-Arbutin, a powerful, clinically proven active ingredient that actively inhibits melanin production to fade existing dark spots, melasma, and post-acne marks safely and effectively.

Full ingredients  

Oryza Sativa (Rice) Bran Water, Water, Glycerin, Butylene Glycol, 1,2-Hexanediol, Dipropylene Glycol, Alpha-Arbutin, Niacinamide, Methyl Gluceth-20, Panthenol, Polyglycerin-3, Trehalose, Glyceryl Glucoside, Hydrolyzed Jojoba Esters, Hydroxyethyl Acrylate/Sodium Acryloyldimethyl Taurate Copolymer, Ethylhexylglycerin, Hydroxyethylcellulose, Xanthan Gum, Acrylates/C10-30 Alkyl Acrylate Crosspolymer, Arginine, Disodium Edta, Sorbitan Isostearate, Glucose, Coix Lacryma-Jobi Ma-Yuen Seed Extract, Coptis Japonica Root Extract, Glycine Soja (Soybean) Seed Extract, Hordeum Distichon (Barley) Extract, Oryza Sativa (Rice) Extract, Sesamum Indicum (Sesame) Seed Extract, Triticum Vulgare (Wheat) Seed Extract, Vigna Radiata Seed Extract, Zea Mays (Corn) Kernel Extract

Salta le informazioni sul prodotto
Skincare serum bottle with dropper on a white background, labeled '2x Size 60 ML'.
Close-up of a woman applying Beauty of Joseon Glow Deep Serum : Rice + Alpha-Arbutin to her face.
Glass bottle with a droplet of liquid on a light beige background
Person holding a dropper with clear liquid on a neutral background
Applying Beauty of Joseon Glow Deep Serum : Rice + Alpha-Arbutin
Beauty of Joseon Glow Deep Serum : Rice + Alpha-Arbutin bottle with a label on a white background

Beauty of Joseon Glow Deep Serum : Rice + Alpha-Arbutin

CHF 23.90 CHF 28.00
Doveri e tasse inclusi. Spedizione calcolato al momento del pagamento.

Target stubborn dark spots and revive dull skin with this brightening serum powered by traditional Rice Bran Water and potent Alpha-Arbutin.

Dermatologically Tested, Vegan, Pregnancy-Friendly, Clean Ingredients, Alcohol-Free e Fragrance-Free

Volume : 60 ml
Quantità
  • Order by 3 PM, Ships Today

  • 14-Day return policy

  • Free Samples with Every Order | Free Shipping CHF 50+ | Free Cloud Pouch CHF 99+

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Trust & Transparency

Is this product cruelty-free?  

Yes—everything we sell is cruelty-free. We never sell products tested on animals. Vegan options are clearly tagged “Vegan” (cruelty-free ≠ automatically vegan).

What are the KKUMIDA SIX?  

Our six tags help you choose fast: Alcohol-Free, Fragrance-Free, Pregnancy-Friendly*, Clean Ingredients, Vegan, and Dermatologist-Tested.

*Always patch test. If you're pregnant or breastfeeding, please consult your physician first. Read the full guide → Meet the Six

Are your products 100% authentic?  

100% authentic products—brand-new, sealed, and traceable to official sources. We source directly from authorized channels. If anything feels off, contact us and we’ll make it right.

How do I use & layer this?  

AM: Cleanse (gentle wake-up wash) → Tone/Mist (quick hydrating sip) → Treat (essence/serum/ampoule) → Eye cream (tap gently around the eye area) → Moisturize (seal in hydration) → SPF (don’t skip!).
PM: Double cleanse (oil/balm to remove makeup & SPF → water-based cleanser) → Tone/Mist → Masks or Devices (optional; 2–3 times a week) → Treat (essence/serum/ampoule) → Eye cream → Moisturize.

New to K-Beauty? Follow the “thin → thick” rule: start with watery (toner/essence) → then lighter serums → then cream → finish with sunscreen in the morning.
Caution: Avoid layering strong acids (AHA/BHA/PHA/peeling solutions) with retinoids on the same night, and introduce actives slowly if you have sensitive skin.

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