Confused about whether to use a sheet mask or a sleeping pack? We debunk the biggest myths about overnight hydration and curate the best Korean skincare routine for the changing Swiss climate.

Is your skincare scent causing hidden inflammation? Explore the second pillar of KKUMIDA SIX: Fragrance-Free excellence for a calmer, healthier barrier.

Does your skincare contain hidden irritants? Explore our fourth pillar: A commitment to clean, non-toxic ingredients that deliver results without compromise.

From Tokyo's pore-blurring secrets to New York's glass skin obsessions. We tracked the global charts to reveal the #1 K-Beauty best-sellers of 2025

"Après-Ski" isn't just about cheese fondue—it's about saving your skin from the harsh alpine elements. Discover why high altitude destroys your skin barrier and meet the scientifically curated 4-step K-Beauty ritual designed to bring it back to life.

Swiss tap water is great for drinking but harsh on your skin due to high mineral content (Kalk). If your skin feels tight after washing, the "Korean patting method" might be the problem. Discover why a "Wiping Toner" is mandatory in Switzerland and the simple 2-step routine to fix your dry skin.